Blind (stylized as bLind) is a skateboard company founded by Mark Gonzales in 1989 under Steve Rocco's World Industries distribution company. Gonzales has since left the company and today the company continues under the ownership of Dwindle Distribution. The company produces decks, wheels, soft goods and accessories. The company's logo for many years was a stylized grim reaper.
1989–1993: Formation, Video Days, Gonzales departs
The name "Blind" was devised as an intentional slight to Gonzales' former sponsor, Vision Skateboards. Upon the brand's launch in 1989, Jason Lee moved from World Industries to Blind as its second professional rider (as founder, Gonzales was the team's first). Blind then signed Rudy Johnson and Guy Mariano, both from Powell Peralta, and Jordan Richter as its vert rider. Danny Way rode for the company for a very brief period of time, and a signature skateboard deck, featuring a pink-colored car, was designed and released for Way.
Blind released its first video in 1991, entitled Video Days, which featured full-length parts from Gonzales, Mariano, Richter, Lee, and Johnson. The video was filmed and directed by Spike Jonze and is considered one of the most influential skateboarding videos of its era. While filming a second full-length video, Plan B director, Mike Ternasky reviewed progress footage and came to the conclusion that Tim Gavin and Henry Sanchez, also members of the Blind team, were the only two riders who had produced footage of a high enough quality—the release of Tim and Henry's Pack of Lies followed in 1992.